From Robin To Rickie

March 28, 2006

Brewers get it right

Filed under: Uncategorized — Jamie Herbst @ 8:34 am

From today's Journal/Sentinel

On Monday the Brewers announced that, for the first time in team history, the franchise will offer every fan coming to every home game a free game program.

The publication will be called "Brewers Gameday," and will be filled with player features, historical and opponent information, and team rosters.

The programs will be available during every home game from kiosks at entry gates throughout the ballpark.

The Brewers have definitely gotten it right on this one.  I've often wondered why the Brewers didn't at least just offer a scorecard for a buck like other teams.  Instead you have to buy this program that is mostly advertising and, other than an updated insert in the middle, doesn't change its content.  Fans who are paying money to come to a game should be given an updated roster and a scorecard at no charge.  Yes, I can print out the rosters and stats before I come to the game, but should I really have to?  I'm glad the Brewers have finally realized that, and this could quite possibly serve to better educate the casual fan, as well as satisfying a basic need of the diehard.

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